You spent hours writing that blog post. It got some traffic, some shares — and then it disappeared into the internet void.
Here's the thing: your blog post is a goldmine for LinkedIn content. A single 1,500-word article can become 3–5 LinkedIn carousels, each of which can reach thousands of new people.
This guide shows you exactly how to do it in 5 minutes.
Why Repurpose Blog Posts as Carousels?
LinkedIn's algorithm heavily rewards carousel posts (uploaded as documents). They get:
- 3x more reach than text-only posts
- Higher save rates — people bookmark carousels to refer back to
- More profile visits — your handle appears on every slide
- Longer time-on-post — each swipe counts as engagement
And the best part: you already did the hard work writing the blog post. The carousel is just a reformatted version of content you already have.
Step 1 — Pick the Right Blog Post
Not all blog posts work equally well as carousels. The best ones to repurpose are:
Great for carousels:
- ✅ List posts ("7 tips for...", "5 mistakes to avoid...")
- ✅ How-to guides with clear steps
- ✅ "What I learned" or lessons posts
- ✅ Case studies with a clear before/after
- ✅ Industry insights or surprising stats
Less ideal for carousels:
- ❌ Long narrative stories (hard to condense)
- ❌ Very technical deep-dives (too much info per slide)
- ❌ Product announcements (low educational value)
For this guide, let's say you have a blog post titled: "7 Email Marketing Mistakes Killing Your Open Rates"
Step 2 — Extract the Key Points
Open your blog post and identify the core takeaways. For a carousel, you need:
- 1 strong title/hook (your cover slide)
- 5–8 key points (one per slide)
- 1 closing slide with your name and CTA
From our example blog post, the carousel outline would be:
Cover: 7 Email Marketing Mistakes Killing Your Open Rates
1. Using a boring subject line
Most emails are deleted based on the subject line alone.
2. Emailing too frequently
Sending daily emails trains subscribers to ignore you.
3. No mobile optimization
60% of emails are opened on mobile. Unreadable = deleted.
4. Generic "Dear Subscriber" greetings
Personalization increases open rates by 26%.
5. No clear CTA
Every email needs exactly one job. Give it one button.
6. Ignoring your unsubscribe data
High unsubscribes signal a content-expectation mismatch.
7. Not A/B testing subject lines
A 5% improvement in open rate compounds massively over time.
Closing: Follow me for more email marketing tips — @yourhandle
Key rule: Each slide should have a title (the mistake/tip) and 2–3 lines of explanation. Nothing more.
Step 3 — Format It for CarouselForge
Now take your outline and format it as a numbered list. This is what you'll paste into the tool:
7 Email Marketing Mistakes Killing Your Open Rates
1. Using a boring subject line
Most emails are deleted based on the subject line alone. Spend 20% of your writing time on the subject line.
2. Emailing too frequently
Sending daily emails trains subscribers to ignore you. 2-3 emails per week is the sweet spot for most audiences.
3. No mobile optimization
60% of emails are opened on mobile. If it's hard to read on a phone, it gets deleted.
4. Generic greetings
Personalization increases open rates by 26%. Use first names at minimum.
5. No clear CTA
Every email needs exactly one job. One button. One link. One action.
6. Ignoring unsubscribe data
High unsubscribes signal a content-expectation mismatch. Survey leavers — their feedback is gold.
7. Not A/B testing subject lines
A 5% improvement in open rate compounds massively over time. Test every single email.
Step 4 — Generate Your Carousel
- Go to the free LinkedIn Carousel Generator on CarouselForge (or use our Instagram Carousel Maker for IG sized posts)
- Paste your formatted content into the text box
- Click Generate Slides
- The tool auto-detects the numbered list format and creates one slide per point
You'll see a live preview instantly. If you need a more basic walkthrough, check out our guide on how to create a LinkedIn carousel in 60 seconds.
Step 5 — Choose Your Design
Pick a theme that matches your personal brand or industry:
- Midnight / Charcoal — best for B2B, marketing, finance
- Ocean / Forest — good for wellness, environment, coaching
- Coral / Candy — great for creative, lifestyle, food brands
- Minimal — clean and professional for any industry
Pro tip: Add your LinkedIn handle in the Author field. It will appear on your slides, so when people screenshot and share your carousel, they'll always know it came from you.
Step 6 — Download and Post
- Click Download All (ZIP)
- Unzip the folder — you'll have PNG files, one per slide
- Combine them into a PDF using ilovepdf.com
- Go to LinkedIn → Create post → Click the document icon
- Upload the PDF
- Write your caption (use the hook structure from earlier)
- Post it
The whole process: About 5 minutes once you have your blog post.
Maximising a Single Blog Post
One blog post can actually become multiple carousels. Here's how to squeeze more out of it:
| From one blog post | Create |
|---|---|
| Main tips/points | Carousel 1: The tips list |
| Your personal story | Carousel 2: Lessons I learned |
| Common mistakes you mention | Carousel 3: Mistakes to avoid |
| Tools/resources you mention | Carousel 4: Best tools for X |
| Key stats in the post | Carousel 5: Surprising stats about X |
That's 5 LinkedIn posts from one piece of content. Posted over 5 weeks, that's a month of LinkedIn content from a single blog post you already wrote.
The Content Repurposing Loop
Once you build this habit, your content creation becomes much more efficient:
Write Blog Post (1 hour)
↓
LinkedIn Carousel (5 min) → High reach
↓
Twitter Thread (10 min) → New audience
↓
Instagram Carousel (5 min) → Visual audience
↓
Short-form video script (15 min) → Video audience
One piece of content. Four channels. Multiple weeks of posts.
Start Repurposing Today
Pick your best-performing blog post from the last 6 months. Extract the key points. Paste them into CarouselForge.
By the time you finish reading this sentence, you could have your first slide preview ready.
Create your carousel now — it's free →
No signup. No design skills. No watermark. Just your best content, reimagined for LinkedIn.